Rhett at Vision 2030 Dubai Summit: Three Brands Ring the Bell for RWA Listing, Engaging Middle East Capital
On October 24 local time, Rhett Fintech's core team, alongside Yuanda Liushi, Yingxiong Sports, and Kasu Group, showcased their brand RWA digitalisation achievements to Middle Eastern sovereign funds and global capital at the "Vision 2030" Global Digital Economy Summit in Dubai, exploring new pathways for globalising brand assets in the Web3 era.
· 2 min read

Gathering in Dubai to Discuss the New Future of RWA
On October 24 local time, the "Vision 2030: Global Digital Economy and Brand Excellence Summit" was grandly held at the Palazzo Versace Dubai in the UAE. With the theme of "Anchoring Real-World Value, Linking Global Capital," the summit gathered top global investment institutions and decision-makers, including Middle Eastern royal family members, Saudi sovereign fund PIF, and the World Bank. Rhett Fintech's core team was invited to attend and engage in in-depth dialogue with core Middle Eastern capital.
Three Brand RWA Practices Shine on the Middle Eastern Stage
At the summit, Rhett joined hands with several brand RWA listed companies to showcase the strong potential of Chinese brands going global digitally:
- Yuanda Liushi: Sixth-generation inheritor of a century-old Traditional Chinese Medicine brand, covering over 80 cities and 380+ stores nationwide, planning to build a dual mechanism of "rights + value" through brand digital assetisation.
- Yingxiong Sports: Focusing on gymnastics and diving, building a comprehensive sports industry platform integrating "Olympic talent cultivation + sports new infrastructure + international event IP," expanding new paths for traditional sports development.
- Kasu Group: Relying on 29 years of international trade experience and a sales network covering 85 countries. At the summit, Kasu Group grandly completed its RWA brand listing bell-ringing ceremony, stepping into a new stage of digital asset circulation.
Why the Middle East and North Africa? Compliance and Capital Channels for RWA
This summit not only provided direct access to top-tier resources, but also provided compliance guidance for brand asset digitalisation against the dual backdrop of Dubai's tokenisation regulatory sandbox and Hong Kong's Digital Asset Policy Statement 2.0. Leveraging its "Dubai + Hong Kong" dual headquarters advantage, Rhett is becoming a core bridge connecting Chinese brands with Middle Eastern capital.
Rhett: Your Strategic Partner for Brand RWA Digitalisation
As a fintech enterprise focused on the RWA sector, Rhett provides full-chain services ranging from planning and design, value maintenance, business support, and scenario building to value circulation. Meanwhile, Rhett continuously empowers partner enterprises, providing systematic resource support such as Middle East and North Africa channel expansion, global compliance layout, and regular closed-door capital matchmaking.
Seizing the opportunities of the times, co-building the digital future of brands. Based on compliance and driven by technology, Rhett Fintech looks forward to joining hands with more brands to co-build a new ecosystem of brand asset value in the Web3.0 era!
(Contact us to obtain a tailored brand digital asset assessment plan)